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Research papers

See the 18th camel

Public Relations (PR), since their humble beginnings as "flak", have evolved into a major and very specific discipline in communications, requiring specific research techniques. The paper shows how qualitative research methodologies adapted from...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Author: Philippe Boutié
June 15, 1993
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Citation

Boutié, P. (1993a, June 15). See the 18th camel. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/see-the-18th-camel


Research papers

International qualitative research management

This paper attempts to illustrate, through example, the qualitative market research experience in Japan within the context of international research coordination/management. There are typically three frameworks for organizing international...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Authors: Kazuko Ohye, Holly Bernson
June 15, 1993
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Citation

Ohye and Bernson (1993a, June 15). International qualitative research management. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/international-qualitative-research-management


Research papers

International qualitative research

Recent years have seen the increasing multinationalization of companies and their associated marketing activities, as well as the continual broadening and interpenetration of markets. This has led to a great increase in international research...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Authors: Ivana Ventura, Martine Thiesse
June 15, 1993
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Citation

Ventura and Thiesse (1993a, June 15). International qualitative research. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/international-qualitative-research


Research papers

Multiple-constituency research in a politicized marketing environment

Changes in marketing environment have, in many cases, rendered traditional company-to-consnmer marketing insufficient, as the need to target, communicate, and address the needs of different constituencies has increased. Marketing departments need to...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Authors: Craig Rosen, Michael Cohen, Debbie Cymbalista
June 15, 1993
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Citation

Rosen, Cohen and Cymbalista (1993a, June 15). Multiple-constituency research in a politicized marketing environment. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/multiple-constituency-research-in-a-politicized-marketing-environment


Research papers

Letterbox VS. television screen

The experience derived from analysing several hundred continuous advertising tracking studies, and from conducting qualitative diagnostic research into many of the same advertisements, has led us to a number of hypotheses as to how advertising works....

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Author: Peter Daniels
Company: KANTAR TNS Malaysia
June 15, 1993
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Citation

Daniels, P. (1993a, June 15). Letterbox VS. television screen. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/letterbox-vs-television-screen


Research papers

New technology, new paradigms, and the attributional cloak: Qualitative research shall go to the (scientific) ball

Within market research, as in the social sciences generally, qualitative research is increasingly recognised as the only possible route to certain kinds of information. We argue that, rather than grafting isolated pieces of new technology onto the...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Authors: Peter Stratton, Roger Sivlter
June 15, 1993
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Citation

Stratton and Sivlter (1993a, June 15). New technology, new paradigms, and the attributional cloak: Qualitative research shall go to the (scientific) ball. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/new-technology-new-paradigms-and-the-attributional-cloak-qualitative-research-shall-go-to-the-scientific-ball


Research papers

The usefulness of complex and pluricausal thinking in qualitative research

In the present paper, we will attempt to achieve such a synthesis: having first redefined our interface with the academic and economic environments respectively, we will then indicate a number of possible future directions some concepts worth...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Authors: Françoise Leconte, Marc Carpentier
June 15, 1993
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Citation

Leconte and Carpentier (1993a, June 15). The usefulness of complex and pluricausal thinking in qualitative research. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/the-usefulness-of-complex-and-pluricausal-thinking-in-qualitative-research